The SCAMPER framework is a tool for developing innovative ideas for a topic, product, or service. The abbreviation stands for:
Substitute: This step entails identifying topic components that can be replaced with other materials or ideas.
Combine: Identifying ideas, products, or services that can be added to the original topic to create something new is the goal of this step.
Adjust: This step entails determining how the topic can be changed to make it more flexible and adaptable.
Modify: Identifying components that can be improved, reduced, or changed is the goal of this step.
Put to other uses: This step entails determining how the topic, product, or service can be used in various scenarios or situations.
Eliminate: Identifying ideas or components that can be removed is the goal of this step.
Reverse, Rearrange: Identifying new approaches that can be formed from the original topic by reversing or rearranging elements is the goal of this step.
The SCAMPER framework, which is based on the principles of lateral thinking and design thinking, is widely used in innovation and product design. According to a review of the literature, using this framework can assist businesses in generating a wide range of ideas and thinking creatively about their products and services.
Companies that have used this framework include Proctor and Gamble, which has used it to develop new products such as Swiffer and Post-it notes.
