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Prioritizing Product Features: Impact vs. Effort, Weighted Scoring, and Kano Model

When determining which features or requests to develop, it is essential to prioritize them so that resources are allocated efficiently and the most impactful features are created first. Impact vs. Effort, Weighted Scoring, and the Kano Model are just a few of the frameworks that can be used to prioritize features.

Impact vs. Effort: This framework is used to prioritize features based on the potential impact they will have on the product or service and the implementation effort required. Features with a high impact potential and low effort are prioritized over those with a lower impact and greater effort. This ensures that the most important features are developed first and that resources are utilized effectively.

Weighted Scoring: This framework is used to assign a score to each feature based on certain criteria, such as the potential impact, implementation simplicity, and customer demand. The scores are then used to prioritize the features, with the features with the highest scores being prioritized first.

The Kano Model is a framework utilized to prioritize features based on customer satisfaction. It describes three types of features: fundamental, performance, and excitement. Basic characteristics are required for the product to function and are anticipated by customers. Customers are more satisfied with the product if it has performance features. Unexpected excitement features can increase customer satisfaction significantly. The Kano Model allows for the prioritization of features based on their potential impact on customer satisfaction.

Once you’ve determined the list of features or requests to prioritize, you can use any of these frameworks to do so. The selection of a framework is determined by the organization’s objectives and the problems of the end user. You can take a bottom-up approach by beginning with the problems of the end consumer, or you can take a top-down approach by beginning with the organization’s objectives.

Pranav Bhola
Pranav Bholahttps://iprojectleader.com
Seasoned Product Leader, Business Transformation Consultant and Design Thinker PgMP PMP POPM PRINCE2 MSP SAP CERTIFIED
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